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VBS Basteln und Hobby
VBS Hobby Service GmbH
Learn more of our company here
VBS Hobby Service GmbH
Learn more of our company here
Creative shopping experiences that are fun and products that are on trend as well as first-class service: This ist why VBS Hobby Service GmbH has been delighting customers in many countries and in various segments for years: online and offline mail order as well as in bricks-and-mortar retail.

Respectful interaction with our customers, service providers, suppliers and colleagues is the basis of our actions.

Over 60 years of experience

Active in over 6 countries

110 employees

16.000 products

> 465.000 parcels p.a.

Who we are
For over 60 years, VBS has been characterised and shaped by a wide variety of people. By the founders of the family business, but above all by our employees, who brought the international mail order company to life in the first place. Today, more than 110 people work together across all departments in a total of 19 teams and at two locations.
We are people who want to make a difference, who are creative, who have an attitude, who think positively, give constructive feedback and impetus and have fun at work.
A unique company for unique Hobbies
 
A unique company for unique hobbies
We are a multi-channel mail order company in the creative sector of craft hobbies. Our product range includes craft materials, tools, handicraft items, decoration and furnishing accessories for creative processing. We sell our products via our online shop, the traditional catalogue business, online platforms and bricks-and-mortar retail outlets.

    • Owner-managed family business based in Verden (Aller)
    • Type of company: GmbH
    • Year founded: 1964
    • Founder: Alwin Lübeck
    • Management: Philipp Lübeck
    • One of the largest specialist mail order companies for craft and creative materials in Europe
    • Operates in Germany, Austria, France, the Netherlands, Belgium and Switzerland
    • Established customer base of over 750,000 creative hobbyists throughout Europe
History
The way from a retail shop in Verden's pedestrian zone to an international multichannel mail order company.
 
 
 
 
 
1964
Alvin Lübeck opens a shop for DIY supplies at Große Str. 132 in Verden
 
 
 
 
 
1967
Hans-Hermann Lübeck joins his father's shop in the pedestrian zone
 
 
 
 
 
1970
Joachim Lübeck joins the family-run retail business
 
 
 
 
 
1986
Opening of the second VBS craft studio in Nienburg, Georgstr. 10
 
 
 
 
 
Summer 1987
First advertisement of a catalogue in the magazine "Die kreative Frau" of the Hamburg publishing house Gruner + Jahr and thus entry into the mail order business
 
 
 
 
 
Autumn 1987
First mail order catalogue with 24 black and white pages for 10,000 households
 
 
 
 
 
1989
Rental of a small hall of 110 square metres in Predigerstraße in Verden to cope with the shipping volume
 
 
 
 
 
1991/92
Construction of the office and logistics centre at Justus-von-Liebig-Str. 8
 
 
 
 
 
1996
First extension of the VBS company building in Verden
 
 
 
 
 
1999
The retail shop in Verden moves to larger premises, renamed VBS Hobby-Markt
 
 
 
 
 
2001
First issue of the magazine "Deko- & Bastel-Ideen" appears on the German market
 
 
 
 
 
2001
First appearance at the CREATIVA consumer trade fair in Dortmund
 
 
 
 
 
2002
Relocation of the retail business in Nienburg to larger premises: Georgstr. 29
 
 
 
 
 
2003
Second extension of the VBS company building in Verden with expanded logistics and office space
 
 
 
 
 
2003
Opening of the VBS craft market in Justus-Liebig-Str. in Verden, for direct sales of mail order products to end consumers
 
 
 
 
2004
Launch of the magazine "Tolle Bastel-Ideen" for creative people in Germany and Austria
 
 
 
 
 
2004
Launch of the online mail order business
 
 
 
 
 
2005
Katalogversand nach Italien, Österreich Versandhandel mit der gesamten Produktpalette
 
 
 
 
 
2005
Expansion to another company site with a building in Justus-von-Liebig-Strasse
 
 
 
 
 
2006
Decoration & craft ideas and the magazine "CREAfacile" go on sale in Italy
 
 
 
 
 
2006
Dispatch of the first VBS catalogue in France
 
 
 
 
 
2012
Launch of online mail order in Switzerland
 
 
 
 
 
2015
Complete redesign of the VBS online shop - also for mobile devices
 
 
 
 
 
2020
Launch of VBS online mail order in the Netherlands and Belgium
 
We believe in that!

Creative

Creative ideas, solutions, techniques and materials drive us every day. We believe in the fun and creativity of do-it-yourself and encourage creativity, improvisation and initiative so that every employee can surpass themselves.
In order to develop creative solutions for the team and our customers, we are constantly adapting to changing situations. It is important to us to create room for manoeuvre in which every employee can use their creativity to explore unfamiliar paths independently and with a high level of commitment.

Together

Together we create creative ideas and materials for our customers. As a family-run company, we also treat each other like family. We can only do this because everyone can rely on each other and we work together as one big VBS family, not against each other. Teamwork is therefore at the top of our corporate culture.
We encourage and challenge the personal skills and abilities of individuals and attach great importance to open communication. We are therefore committed to dealing with any conflicts that arise in our day-to-day dealings with one another by addressing them openly and fairly and working together to find solutions.

Credible

As a supplier of high-quality materials for the creative hobby - at an affordable price - we understand our craft. We are convinced that we can achieve better results and more satisfied customers by improving the quality of our products and optimising our service.
We attach great importance to our quality management. That is why we constantly review and improve ourselves and our products in order to optimise the quality of all our work. Our attention is focussed on the whole as well as the smallest detail. Our customers and partners can always rely on us 100%.
For sustainability
We promote sustainability through the introduction of environmentally friendly products and offer you practical ideas and instructions on how to act in an environmentally conscious manner.
For sustainability
We promote sustainability through the introduction of environmentally friendly products and offer you practical ideas and instructions on how to act in an environmentally conscious manner.
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